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Could the U.S. Be the Next Big Proving Ground for Sports and Crypto?

On March 7, 2025, the Oval Office Crypto Summit turned heads by putting soccer front and center in the conversation. FIFA President Gianni Infantino floated the idea of a FIFA Coin to connect with the sport’s five billion fans, prompting President Donald Trump to  joke that it might end up being worth more than FIFA itself. With the U.S. co-hosting the 2026 FIFA World Cup, the summit signaled growing interest in sports-driven digital assets—and the potential for projects like Chiliz, which has tokenized over 70 sports teams worldwide, alongside others, to embark on a U.S. expansion.