Ethereum NFT Platform Zora to Launch Token on April 23 with Airdrop to Follow

Zora, the Ethereum-based platform distinguished by its creator-centric ethos in the non-fungible token (NFT) market and on-chain content, has announced the upcoming launch of its highly anticipated token, ZORA, scheduled for April 23.

The distribution of tokens will depend on two different periods during which users were active. The first time frame includes activity from January 1, 2020, to March 3, 2025. The second time frame covers activity up to April 20.

These time frames will help determine who receives airdrops of past tokens. This is a key part of a larger plan to thank creators, collectors, developers, and community members for their ongoing support.

Zora shared some details about its token in March, calling ZORA “a fun coin for the Zora community.” The token will launch on Base, Coinbase’s layer-2 network, instead of Zora’s L2 solution. This choice makes it easier for new users to join, as Base is becoming a popular platform for online social apps and fun coins.

The total supply of ZORA tokens will be 10 billion. We set aside 10% of all tokens for special gifts from the past, reserving another 20% for future community rewards, such as grants and contests, and using 5% to make trading the token easier.

Zora Token Distribution

The project’s treasury will receive 20% of the tokens, which will be released gradually over four years, starting six months later. After a six-month wait, team members will receive 18.9% of all tokens, distributed monthly over a three-year period. Also, 26.1% will go to essential helpers, like early investors and advisors who were key to Zora’s growth.

The ZORA token is mainly for community use and does not give holders any control or ownership rights. Still, its launch is a big step for Zora, changing it from a test NFT platform to a complete online social network.

Over the past few years, Zora has developed new tools, such as Open Editions and auction houses, which have helped drive record-breaking NFT sales and enabled creators to earn millions of dollars. Lately, the platform has focused on its “Coins” feature, turning each post into a token that can be traded on the Base network.

Since its launch, Zora has attracted over 2.4 million collectors and more than 618,000 creators, resulting in sales of over $376 million, as announced in its March token launch. The ZORA token now gives the platform another way to connect with users and try out new ways to share value.

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